Community and MSME observer Fransiscus Go stated that innovation is the key to sustaining and growing small businesses.<\/p>\n
According to him, many MSME owners complain about a lack of customers, when the root of the problem often lies in a lack of creativity and product updates.<\/p>\n
\u201cIf your business isn\u2019t growing, it might not be because of low demand, but because of a lack of innovation,\u201d said Frans Go in a written statement on Wednesday (05\/09\/2025) in Jakarta.<\/p>\n
Frans Go explained that stagnant businesses usually rely on old strategies without trying new approaches.<\/p>\n
He elaborated that innovation doesn\u2019t always mean creating a completely new product. Small changes like more attractive packaging, additional services, or digital marketing can make a significant difference.<\/p>\n
\u201cCustomers are always drawn to something fresh,\u201d he added.<\/p>\n
According to data from the Ministry of Cooperatives and SMEs, about 60% of small businesses close within their first five years due to an inability to adapt to market changes. He emphasized that innovation is the solution to avoiding that fate.<\/p>\n
Many MSME owners are stuck in their comfort zones, reluctant to try new things for fear of failure. However, Go believes failure is part of the learning process. \u201cWhat matters is taking action, evaluating, and improving,\u201d he said.<\/p>\n
Beyond product innovation, Go advises small businesses to leverage technology. Social media marketing, for example, can reach a wider audience at a lower cost compared to conventional methods.<\/p>\n
Frans Go hopes more MSME owners will dare to innovate to achieve business sustainability. \u201cDon\u2019t wait until you go bankrupt before making changes. Start now!\u201d he concluded.<\/p>\n","protected":false},"excerpt":{"rendered":"
Community and MSME observer Fransiscus Go stated that innovation is the key to sustaining and growing small businesses. According to him, many MSME owners complain about a lack of customers, when the root of the problem often lies in a lack of creativity and product updates. \u201cIf your business isn\u2019t growing, it might not be because of low demand, but because of a lack of innovation,\u201d said Frans Go in a written statement on Wednesday (05\/09\/2025) in Jakarta. Frans Go explained that stagnant businesses usually rely on old strategies without trying new approaches. He elaborated that innovation doesn\u2019t always mean creating a completely new product. Small changes like more attractive packaging, additional services, or digital marketing can make a significant difference. \u201cCustomers are always drawn to something fresh,\u201d he added. According to data from the Ministry of Cooperatives and SMEs, about 60% of small businesses close within their first five years due to an inability to adapt to market changes. He emphasized that innovation is the solution to avoiding that fate. Many MSME owners are stuck in their comfort zones, reluctant to try new things for fear of failure. However, Go believes failure is part of the learning process. \u201cWhat matters is taking action, evaluating, and improving,\u201d he said. Beyond product innovation, Go advises small businesses to leverage technology. Social media marketing, for example, can reach a wider audience at a lower cost compared to conventional methods. Frans Go hopes more MSME owners will dare to innovate to achieve business sustainability. \u201cDon\u2019t wait until you go bankrupt before making changes. Start now!\u201d he concluded.<\/p>\n","protected":false},"author":2,"featured_media":969,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[29,15],"class_list":["post-966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-business-world","tag-fransiscus-go"],"yoast_head":"\n